Cost of Student Churn Report

Student churn represents a significant financial and reputational crisis for U.S. higher education institutions.

This issue is driven by a number of complex factors, including financial pressures and psychological stress, which are particularly prevalent among the "New Majority" of non-traditional learners.

Key findings in the report include:

• $10.72 billion - cost of total student churn (estimated total annual value)
• $4.85 billion - cost of first-year student churn (estimated total
  annual value)
• $3.99 billion - public 4-year colleges see the highest annual student churn cost
• A 5% increase in first-year retention, and conservative 1 / 5 of that figure improvement across years 2+, would save an institution an average of $258,982 per year.

The report examines how scalable proactive measures and evidence-based technological solutions like Genio Notes can help institutions improve retention rates, protect their bottom line, and fulfill their core mission of supporting student success.