Webinar
The Annual Cost of Student Churn in the US
What Every Higher Education Leader Needs to Know.
10th September 2025, 12:00PM (US Eastern Time)

Student churn is a growing crisis with profound economic and social consequences. With US higher education losing a staggering $10.72 billion a year to student dropout, it's clear that inaction is not an option. For institutions, this loss represents a significant financial and reputational risk. For students, it means incurring substantial financial debt without the benefit of a degree.
Join us for an exclusive webinar where we'll reveal key findings from the new Genio report, The Annual Cost of Student Churn in the US. We'll provide a clear, data-driven roadmap to help you understand the scale of this issue and show you how to turn the tide on student persistence.
What You'll Learn:
- The true financial impact: The estimated total annual value of student churn is $10.72 billion in the United States, with first-year students accounting for nearly half of this total at $4.85 billion.
- The highest churn rates: We’ll look at which institution types experience the highest churn, and how the rates change across states.
- The root causes of dropout: We'll explore the complex, intertwined factors behind churn, from financial and psychological to social and institutional issues.
- Actionable strategies for change: We’ll discuss what institutions are doing to reduce churn and improve student retention.
- The financial return on investment (ROI) of retention: Learn how a 5% increase in first-year retention could save an institution an average of $258,982 per year and save over 75,000 students from dropping out across the US.
If you’re committed to improving student outcomes and ensuring the long-term sustainability of your institutions, save your space now!
Our panel

Jacob Goodwin
Content Manager

Paddy Heaton
Customer Marketing Manager
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